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Meaning of Tatua

The name Tatua has great meaning for our company.
At Tatua we have been bringing people and knowledge together for more than 100 years. The name Tatua defines who we are and what we do.

 

OUR PURPOSE IS IN OUR NAME

A tatua is a belt woven from New Zealand native harakeke (flax). It is worn by a Māori chief or warrior to carry their most prized and special tools. It sits across the abdomen, and as such, symbolises the protection and enrichment of future generations. The tatua is woven, strong, durable, and can be passed from generation to generation.

This tatua, designed and created by Wini Wilson from Ngāti Hauā, Tatua’s local hapu (sub-tribe) was presented at the Company’s centennial gala dinner on 8 November 2014.